Home › Liquor Store
Merchant Types - Liquor StoreThin margins and high card volume make every basis point count. AdvoCharge helps liquor stores cut the cost of card acceptance - and with Advo100, eliminate it.
Liquor stores see a high share of card payments on already-tight margins, so every basis point of processor markup matters. Most owners set up processing once and rarely revisit it, and the cost drifts upward year after year. AdvoCharge resets that with transparent interchange-plus pricing, no tiered markups, and a clear path to zero processing fees if you want one.
Liquor retailers across the country rely on AdvoCharge for secure, PCI-compliant processing and the dependable service of a traditional merchant account.
With the Advo100 dual-pricing model you can eliminate credit card processing fees entirely and keep 100% of every sale.
Prefer traditional pricing? Advo20 puts you on interchange-plus pricing, with processor markup and fees at least 20% below your current statement, with no hidden tier markups.
Advo100 is built on a transparent dual-pricing model, and it is a natural fit for liquor retail. Card-paying customers see one price; cash-paying customers are rewarded with a lower price at the register. Clear in-store signage keeps the pricing transparent for every shopper.
The model is simple to run from day one and it eliminates credit card processing fees, so more of every sale stays in your register. For a high-volume liquor store, that can add up to thousands of dollars a year.
Every liquor store is different. Start with a free statement review and we will show you which one keeps more in your register.
Traditional processing, guaranteed at least 20% below your current processor markup and fees, on transparent interchange-plus pricing.
Explore Advo20 ›A compliant zero-fee structure built on a dual-pricing model - the option most liquor stores choose.
Explore Advo100 ›Free Resource: Get Your Store Found Online. The Bottle Compass at Educated Ice is a free directory of independent liquor stores, built from official state license records - which means your store is probably already listed. Store owners can claim their listing at no cost, correct their details, and get found by local customers searching for a place to buy.
Claim your free listing at educatedice.com/for-stores/.
"They read our statement, found the markup our last processor buried, and switched us with zero downtime. The savings were exactly what they promised."
"The Advo100 program took our processing fees to zero. Setup was simple and our customers barely noticed the change."
"Switching to AdvoCharge was painless and our monthly statement finally makes sense. We are keeping more of every arrangement we sell."
"AdvoCharge understood our billing before we finished explaining it. Advo20 cut our processing costs and the support has been steady ever since."
"One agreement covered every location, and the combined-volume pricing beat anything a single store could reach. Onboarding a new site is now effortless."
"We were overpaying for years and never knew it. AdvoCharge showed us exactly where, in plain language, and the switch paid for itself in the first month."
"Their interchange-plus pricing held up under our finance team's review. No padded tiers, no surprises - just a transparent statement every month."
"Honest, straightforward, and they explain everything on one page. For our members it has been a genuinely better deal."
Short answers to the questions liquor store owners ask most often about card fees and dual pricing.
Typically 2 to 3.5 percent of every card sale on flat-rate or tiered pricing. A store processing $80,000 a month in card volume can be paying $2,500 or more monthly in fees - real money on liquor-retail margins. Interchange-plus pricing exposes what the processor actually costs and usually lowers the effective rate.
Dual pricing - posting a cash price and a card price and letting the customer choose - is broadly permitted across the United States. It is a different program from surcharging, which several states restrict and which carries tighter card-brand rules. AdvoCharge sets liquor stores up on the Advo100 dual-pricing program configured to stay compliant with state law and card-network requirements.
They all shift card-acceptance cost toward the card-paying customer, but the mechanics and the legal treatment differ. Surcharging adds a fee at checkout; cash discounting reduces a posted price for cash; dual pricing displays both prices up front. Our plain-language guide walks through all three and which is right for your store.
Dual pricing is already familiar from gas stations, and transparency works in your favor: both prices are displayed before checkout, so nobody feels surprised at the register. Most stores see little or no customer pushback, and cash-paying customers actively benefit.
Usually not, but it depends on what you run. Many liquor-store POS systems work with multiple processors; some are locked to one. AdvoCharge is processor-agnostic - we look at your current setup first and tell you honestly whether switching is a terminal swap, a settings change, or not worth the disruption.
Plain-language articles from the AdvoCharge team on what processing actually costs and how to pay less of it.
Since Drizly shut down, independent liquor stores have had fewer free ways to get found online. Here is one that costs nothing: a store directory built from official state license records, not reviews or ad budgets.
Read the full article ›The promised follow-up to our dual-pricing article: how state rules actually differ on surcharges, caps and posting requirements, which states ban surcharging outright, why dual pricing travels better than surcharging, and the signage checklist that keeps a program defensible.
Read the full article ›Three programs - surcharge, cash discount, and dual pricing - all aim to shift card-acceptance costs to the card-paying customer. They are not the same thing, and the legal rules differ. Here is the honest breakdown.
Read the full article ›Send us a recent processing statement. We will show you, in plain language, what you pay now and what you would keep with Advo20 or Advo100.
Get a free statement review
