25 Sep Gearing up for the Holiday Shopping Season
Halloween is right around the corner and you know what that means: Christmas shopping is right behind it. It may seem ridiculous to start thinking about it already, but savvy retailers know that from now until December 31, is the busiest time of year. Within a few weeks, shops and restaurants will see a drastic increase in the number of customers visiting their locations. Employees will be balancing working extra hours and their lives at home. Decorations will festoon storefronts, sales for Black Friday and Cyber Monday will have to be managed, gift cards will be purchased and redeemed, and jinglebells will play on repeat seemingly everywhere. In short, it will be the same holly jolly madness we’ve all come to expect.
The holiday shopping season is when most companies along the Front Range and all over the country have their best opportunity to get in the black. With all the holiday hustle and bustle there will be little or no time to get a company’s organizational house in order. After all, who has time to worry about the small stuff like credit card processing when they have a pile of orders to fill or a flood of customers to attend to?
At AdvoCharge, we want our clients to be free to focus on their business and, yes, actually enjoy the holiday rush without the stress that comes with it. That’s why it’s important to take some steps for your business now and be ready for the next three months.
The Benefits of Gift Cards
Gift cards are great for people and great for businesses. It can be challenging to pick out just the right present for finicky coworkers or family members. Gift cards give them the freedom to pick out just the right thing and have the added benefit of bringing new faces through a retailer’s doors in the post-holiday slow season. Outstanding balances on unused gift cards provide a direct benefit to companies as an ongoing incentive for new customers to come visit. Effectively, gift card recipients will be carrying an advertisement for your company in their pocket while you, the business, hold the goods and capital for a hypothetical future transaction. All this without the drama of an unwanted office tchotchke or ugly sweater.
Signing up to begin issuing and receiving gift cards may seem somewhat fraught for retailers who haven’t used them before. After all, you don’t want hidden fees or confusing terms troubling your business or your customers. AdvoCharge has the infrastructure and experience to make gift cards work for businesses and would be happy to provide you with an estimate to get them set up before the holiday rush. To learn more about how gift cards can help your business this holiday season, have a look at our feature article on gift cards or give us a call at (844) 238-6669.
De-Stress Before the Holidays
The holiday season might feel like a hurricane has passed through your business. It’s hard to keep the Christmas spirit in mind when you have an upset customer on the phone or a toddler having a holiday meltdown in aisle 3. It’s very important to schedule some time well in advance to de-stress. Have a look on your calendar right now and carve out some time for yourself or your employees. None of us operate at our best when we are laboring under the weight of holiday stress and you deserve a little reprieve in the middle of the storm.
Considering scheduling a relaxing massage or making a visit to your local chiropractor. (Check out some of our clients who offer those services: Balance Skin Care Studio, Boulder Sport and Spine, Boulder Massage and Neuromuscular Therapy, and Pro-Active Chiropractic.) At AdvoCharge, we’ve had the pleasure to work with some excellent local firms that specialize in getting the stress off of people’s backs. We’d also recommend leaving your cell phone at home to enjoy an evening of fine dining with your family. After all, the holidays are meant to be enjoyed.
Don’t Miss Out on Key Analytics During the Holidays
Nothing says the holidays like contextualized data sets. If you haven’t seen Swipely, a business data analysis platform, now would be the perfect time to look into it for your business. If you do a lot of business around the holidays, chances are its the most important season for your company to collect reliable data. That way you’ll be able to compare this year’s performance with last year’s and make more accurate projections for next year.
In addition to creating great data visualization, Swipely sets up automatic customer loyalty programs that incentivise return business. Swipely can also help connect you to important social media information so you can see what clients had to say about their experience at your store. Retaining customers after the holiday rush can help your retail business stay in good stead in the new year so taking steps to secure that business before you get buried in holiday traffic is a smart move. AdvoCharge can help get your Swipely account established now so you can start building these valuable initiatives today.
Whatever steps you take to get your business ready for the pre-holiday rush, remember that you are not alone out there. AdvoCharge has the experience and infrastructure to lend you a hand when you need one, but the sooner you get started with your preparations the better.