Merchant Services 101
We find that a lot of merchants don’t really understand the merchant service business or are at least confused by some aspects of the industry – we don’t blame you as it can be very complex and sometimes intentionally misleading. That’s why we created Merchant Services 101 – What every merchant should know about the credit card industry.
Follow the main link to watch the video in its entirety via a YouTube playlist, or click any of the embedded videos below to watch individual segments.
Merchant Services 101 – What every merchant should know about the credit card industry (full version)
For a quick overview of why AdvoCharge is the best solution for your business, check out The AdvoCharge Advantage
Individual Videos (18 total)
- Introduction (1 of 18)
- What we’ll be discussing (2 of 18)
- A brief history of the credit card (3 of 18)
Credit cards from the merchant perspective (4 of 18)
- The structure of the card services industry (5 of 18)
- A pattern of deception – the dirty secrets (6 of 18)
- Pricing Models (7 of 18)
- Interpreting statements (8 of 18)
- Interchange (9 of 18)
- Tiered pricing (10 of 18)
- Enhanced bill-back (11 of 18)
- Other processing options – Square, Paypal, Quickbooks (12 of 18)
- The Durbin Amendment (13 of 18)
- PCI compliance (14 of 18)
- Protecting yourself (15 of 18)
- The AdvoCharge Advantage (16 of 18)
- Where does the money go? (track the cost of accepting cards and see how AdvoCharge compares) (17 of 18)
- Let us earn your business! (18 of 18)
We hope you enjoy the presentation and find it informative. If you have any questions or comments, please don’t hesitate to contact AdvoCharge.